Let Passion Propel You
A school’s brand inspires emotions and action, as graduation draws near the theme must envision all that has successfully happened over the course of the student’s journey. It is a look back at how far they have come.

The design takes on Japanese style and theme, incorporating the art of "Origami" (the art of paper folding) with a digital aspect, taking on the theme that paper and digital art can cohesively work together in the digital space. This project includes a program booklet, a t-shirt and an email invite campaign. The concept of the birds feed into the idea of mother hen guiding her chickadees along the way; symbolizing a teacher guiding its students through their learning journey.
The mountains also designed to fit the Origami theme, with the slight shadow line as though paper folded over. They also in an intentional design take on the shape of wooden pencil tips. Bringing him the idea of design to highlight that the graduating students are for a Graphic and Digital design certification. Adding a finishing touch to the identity of this project was the back cover of the program book.
As seen on the front the teacher is leading the way whereas on the back you can see the teacher is gone and the chickadees (students) arena on their own journey representing not only the end of the program but also the idea that they have learnt what they came to do and it is time for them to go forth into the world.
