Split Force was a brand designed for boosting energy. The design uses color theory with color association. Blue initiates the thought and feeling of hydration and red is recognized as power — in this case power could also be said as energy. Each marketing design was created with a specific purpose. For social media the designs are to make you stop and create the emotion of adrenaline — the idea of needing and wanting right away. The store front design is catered to in-person sales of the product, advertising the new product that has just been featured.